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Retailing / Tony Kent and Ogenyi Omar.

By: Contributor(s): Material type: TextTextPublication details: Houndmills, Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2003.Description: xii, 526 p. : ill. ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0333997689
  • 0333997697 (pbk.)
  • 9780333997697
Subject(s): DDC classification:
  • 658.87 22 K.T.R
Contents:
Preface.- PART 1:THE RETAIL ENVIRONMENT.- Retailing in the Economy.- The Changing Retail Environment.- Channels of Distribution.- Competitive Strategies in the Retail Industry.- International Retailing.- PART 2: STRATEGIC RETAIL FUNCTIONS.- Marketing Functions in Retailing.- Financial Planning and Control.- Retail Location Strategy.- Human Resource Management.- PART 3: MERCHANDISE MANAGEMENT.- Product Planning and Selection.- Supply Chain Management.- Inventory Management and Control.- Retail Pricing: Policies and Practice.- PART 4: OPERATIONAL MANAGEMENT.- Store Design.- Retail Communications.- Customer Service.- PART 5: NEW DEVELOPMENTS IN RETAILING.- Information Technology in Retailing.- Non-store and Retailing on the Internet.
Summary: "Retailing" provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.
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Item type Current library Call number Status Date due Barcode
Books Books Main library B8 658.87 K.T.R (Browse shelf(Opens below)) Available 00000962

Includes bibliographical references and index.

Preface.- PART 1:THE RETAIL ENVIRONMENT.- Retailing in the Economy.- The Changing Retail Environment.- Channels of Distribution.- Competitive Strategies in the Retail Industry.- International Retailing.- PART 2: STRATEGIC RETAIL FUNCTIONS.- Marketing Functions in Retailing.- Financial Planning and Control.- Retail Location Strategy.- Human Resource Management.- PART 3: MERCHANDISE MANAGEMENT.- Product Planning and Selection.- Supply Chain Management.- Inventory Management and Control.- Retail Pricing: Policies and Practice.- PART 4: OPERATIONAL MANAGEMENT.- Store Design.- Retail Communications.- Customer Service.- PART 5: NEW DEVELOPMENTS IN RETAILING.- Information Technology in Retailing.- Non-store and Retailing on the Internet.

"Retailing" provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.

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