Added Value : the alchemy of brand-led growth / Mark Sherrington.

By:

Sherrington, Mark [author]

Material type: Text

TextPublisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Description: xvi, 208 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1403903875
9781403903877

Subject(s):

DDC classification:

658.827 21 S.M.A

Online resources:

Contents:

Prologue -- Insight -- Ideas -- Innovation -- Impact -- Investment Return -- Style.

Summary: This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B8	Commerce and business administration ( Marketing )	658.827 S.M.A (Browse shelf(Opens below))	Available		00000945

Includes bibliographical references and index.

Prologue --
Insight --
Ideas --
Innovation --
Impact --
Investment Return --
Style.

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

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