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Added Value : the alchemy of brand-led growth / Mark Sherrington.

By: Material type: TextTextPublisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Description: xvi, 208 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1403903875
  • 9781403903877
Subject(s): DDC classification:
  • 658.827 21 S.M.A
Online resources:
Contents:
Prologue -- Insight -- Ideas -- Innovation -- Impact -- Investment Return -- Style.
Summary: This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B8 Commerce and business administration ( Marketing ) 658.827 S.M.A (Browse shelf(Opens below)) Available 00000945

Includes bibliographical references and index.

Prologue --
Insight --
Ideas --
Innovation --
Impact --
Investment Return --
Style.

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

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