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1.
Loyalty rules! : how today's leaders build lasting relationships / Frederick F. Reichheld. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Harvard Business School Press, [2001]Copyright date: ©2001
Online access:
Availability: Items available for loan: Main library (1)Call number: 658.812 R.F.L.

2.
Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Online access:
Availability: Items available for loan: Main library (1)Call number: 658.812 Z.G.G.

3.
Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: Main library (1)Call number: 658.827 P.C.J.

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