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	1.	Loyalty rules! : how today's leaders build lasting relationships / Frederick F. Reichheld. by Reichheld, Frederick F [author] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : Harvard Business School Press, [2001]Copyright date: ©2001 Online access: Abstract Availability: Items available for loan: Main library (1)Call number: 658.812 R.F.L. Place hold
	2.	Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder. by Zichermann, Gabe, 1974- Linder, Joselin Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2010 Online access: Abstract Availability: Items available for loan: Main library (1)Call number: 658.812 Z.G.G. Place hold
	3.	Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by Gabay, Jonathan Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015 Availability: Items available for loan: Main library (1)Call number: 658.827 P.C.J. Place hold

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