Managerial economics : theory, applications, and cases / W. Bruce Allen ... [ed al.].
Material type:
TextPublisher: New York : W.W. Norton, [2009]Copyright date: ©2009. Edition: Seventh editionDescription: xx, 684 pages : illustrations (some color) ; 25 cmContent type: - text
- unmediated
- volume
- 9780393932249 (hardcover)
- 0393932249 (hardcover)
- 9780393114430
- 338.5024658 22 M
- HD30.22 .M354 2009
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Main library A5 | Commerce and business administration ( Finance ) | 338.5024658 M (Browse shelf(Opens below)) | Available | 00013590 | |||
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Main library A5 | Commerce and business administration ( Finance ) | 338.5024658 M (Browse shelf(Opens below)) | Available | 00005899 | |||
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Main library A5 | Commerce and business administration ( Finance ) | 338.5024658 M (Browse shelf(Opens below)) | c.3 | Available | 00014333 |
Includes index.
Includes bibliographical references and index.
Part 1: The Need for a GuideChapter 1 - Introduction Part II: The Nature of MarketsChapter 2 - Demand TheoryChapter 3 - Consumer Behaviour and Rational ChoicePart III: Production and CostChapter 4 - Production TheoryChapter 5 - The Analysis of CostsPart IV: Market StructureChapter 6 - Perfect CompetitionChapter 7 - Monopoly and Monopolistic CompetitionPart V: Sophisticated Market PricingChapter 8 - Managerial Use of Price DiscriminationChapter 9 - Bundling and Intra-firm PricingChapter 10 - Oligopoly Part VI: The Strategic World ofManagersChapter 11 - Game TheoryChapter 12 - AuctionsPart VII: The Asymmetry of Managerial LifeChapter 13 - Risk AnalysisChapter 14 - Moral Hazard & Principal-Agent ProblemsChapter 15 - Adverse SelectionChapter 16 - Government and Business
In today's managerial world, it's critical that students learn how to make strategic economic decisions.
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