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Winning telco customers using marketing databases / Rob Mattison.

By: Material type: TextTextSeries: Artech House telecommunications libraryCopyright date: Boston : Artech House, c1999Copyright date: c1999Description: xxxix, 344 pages. : illustrations. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1580530362 (alk. paper)
Subject(s): DDC classification:
  • 384.0688 21 M.R.W
Online resources:
Contents:
We don't need to market; the marketing process; strategy and campaign; marketing and media outsourcing; direct marketing; broadcast media; teams and projects; analysis; segmentation 1; segmentation 2; behavioural segmentation; scoring; modelling; marketing database architecture; marketing database functionality; list management; campaign management; acquisition; retention; wallet share.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Main library A6 384.0688 M.R.W (Browse shelf(Opens below)) Available 00002955

Includes index.

We don't need to market; the marketing process; strategy and campaign; marketing and media outsourcing; direct marketing; broadcast media; teams and projects; analysis; segmentation 1; segmentation 2; behavioural segmentation; scoring; modelling; marketing database architecture; marketing database functionality; list management; campaign management; acquisition; retention; wallet share.

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