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Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.

By: Contributor(s): Material type: TextTextPublication details: Philadelphia, PA : Kogan Page, 2012.Edition: 5th edDescription: xviii, 483 p. ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749461935
  • 0749461934
  • 9780749461942
  • 0749461942
Subject(s): DDC classification:
  • 658.802 22 P.S.M
LOC classification:
  • HF5415.123 .S65 2011
Online resources:
Contents:
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.802 P.S.M (Browse shelf(Opens below)) Available 00012826

Includes index.

business bookfair2016

New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.

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