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Qualitative methods in business research / Päivi Eriksson and Anne Kovalainen.

By: Contributor(s): Material type: TextTextSeries: Introducing qualitative methodsLos Angeles ; London : SAGE, 2008Description: xii, 337 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781412903165 (hbk.)
  • 1412903165 (hbk.)
  • 1412903173 (pbk.)
  • 9781412903172 (pbk.)
Subject(s): DDC classification:
  • 650.072 22 E.P.Q
LOC classification:
  • HD30.4 .E75 2008
Contents:
Pt. I. The business of qualitative research -- 1. Introduction -- 2. Research philosophy -- 3. Research design and process -- 4. Research questions and literature review -- 5. Access and relationships -- 6. Ethics in research -- pt. II. Working with qualitative data -- 7. Introduction to qualitative data -- 8. Interviews and observations -- 9. Digital data -- 10. Qualitative content analysis -- pt. III. Qualitative research approaches -- 11. Case study research -- 12. Ethnographic research -- 13. Action research -- 14. Focus group research -- 15. Grounded theory research -- 16. Narrative research -- 17. Discourse theoretical research -- 18. Critical research -- 19. Feminist research -- 20. Visual research -- pt. IV. Writing, evaluating and publishing -- 21. Writing process -- 22. Evaluation -- 23. Publishing -- 24. Breaking the boundaries.
Summary: This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B5 Commerce and business administration ( Management Information Systems ) 650.072 E.P.Q (Browse shelf(Opens below)) Available 00009675

Includes bibliographical references (p. 311-328) and indexes.

Pt. I. The business of qualitative research --
1. Introduction --
2. Research philosophy --
3. Research design and process --
4. Research questions and literature review --
5. Access and relationships --
6. Ethics in research --
pt. II. Working with qualitative data --
7. Introduction to qualitative data --
8. Interviews and observations --
9. Digital data --
10. Qualitative content analysis --
pt. III. Qualitative research approaches --
11. Case study research --
12. Ethnographic research --
13. Action research --
14. Focus group research --
15. Grounded theory research --
16. Narrative research --
17. Discourse theoretical research --
18. Critical research --
19. Feminist research --
20. Visual research --
pt. IV. Writing, evaluating and publishing --
21. Writing process --
22. Evaluation --
23. Publishing --
24. Breaking the boundaries.

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.

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