| 000 | 01375cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 16694202 | ||
| 005 | 20231227154224.0 | ||
| 008 | 110316s2011 enka 001 0 eng | ||
| 010 | _a 2011009119 | ||
| 020 | _a9780749462178 (pbk.) | ||
| 020 | _a9780749462185 (ebk.) | ||
| 040 |
_aEG-NcFUE _cEG-NcFUE _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.B3587 2011 |
| 082 | 0 | 0 |
_222 _a658.8 _bB.C.T |
| 100 | 1 |
_aBarrow, Colin. _eauthor |
|
| 245 | 1 | 4 |
_aThe 30 day MBA in marketing / _cColin Barrow. |
| 246 | 3 | _aThirty-day MBA in marketing | |
| 250 | _afirst edition | ||
| 264 | 1 |
_aLondon ; _aPhiladelphia, PA : _bKogan Page, _c2011. |
|
| 300 |
_aviii, 241 pages : _billustrations ; _c24 cm. |
||
| 336 | _atext | ||
| 336 | _2rdacontent | ||
| 337 | _aunmediated | ||
| 337 | _2rdamedia | ||
| 338 | _avolume | ||
| 338 | _2rdacarrier | ||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aIntroduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core. | |
| 650 | 0 |
_aMarketing _xStudy and teaching. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMaster of business administration degree. _910910 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c10015 _d10015 |
||