| 000 | 02755cam a22004218i 4500 | ||
|---|---|---|---|
| 999 |
_c10191 _d10191 |
||
| 001 | 18425768 | ||
| 005 | 20210601114310.0 | ||
| 008 | 150105s2015 mau 000 0 eng | ||
| 010 | _a 2014040155 | ||
| 020 | _a9781138816480 (paperback) | ||
| 020 | _a9781138816473 (hardback) | ||
| 020 | _z9781315746067 (ebook) | ||
| 040 |
_aDLC _beng _cDLC _erda _dEG-NcFUE |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aPN4784.M34 _bK47 2015 |
| 082 | 0 | 0 |
_a070.4068 _223 _bK.S.E |
| 084 |
_aLAN008000 _aBUS025000 _2bisacsh |
||
| 100 | 1 | _aKelly, Sara. | |
| 245 | 1 | 4 |
_aThe entrepreneurial journalist's toolkit : _bmanage your media / _cSara Kelly. |
| 263 | _a1502 | ||
| 264 | 1 |
_aBurlington : _bFocal Press, _c2015. |
|
| 300 |
_a226 pages : _billustrations ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 505 | 0 | _aPrefaceChapter 1. Journalism's New FrontierChapter 2. Build on TraditionChapter 3. A Converged WorldChapter 4. Tools are ToolsChapter 5. Find your own WayChapter 6. Entrepreneurial Fundamentals Chapter 7. Don't Forget the StoryChapter 8. Find your Tendencies Chapter 9. Content and DistributionChapter 10. Brand and Market YourselfChapter 11. Create and Manage Online CommunitiesChapter 12. Strategic Planning and Management | |
| 520 |
_a"Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur"-- _cProvided by publisher. |
||
| 650 | 0 |
_aJournalism _xManagement. |
|
| 650 | 0 |
_aJournalism _vVocational guidance. |
|
| 650 | 7 |
_aLANGUAGE ARTS & DISCIPLINES / Journalism. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Entrepreneurship. _2bisacsh |
|
| 856 | 4 | 2 |
_3Cover image _uhttp://images.tandf.co.uk/common/jackets/websmall/978113881/9781138816480.jpg |
| 856 | 4 | 2 |
_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/3655 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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