000			05347cam a2200469 i 4500
999			_c10207 _d10207
001			18362603
005			20210209132402.0
008			141106s2015 enk b 001 0 eng d
010			_a 2014042727
020			_a9780749472832 (paperback)
020			_z9780749472849 (ebk)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD30.28 _b.B3685 2015
082	0	0	_a658.401 _223 _bB.C.B
084			_aBUS020000 _aBUS063000 _aBUS025000 _2bisacsh
100	1		_aBarrow, Colin. _eauthor
245	1	4	_aThe business plan workbook / _cColin Barrow, Paul Barrow and Robert Brown.
250			_aEighth edition.
264		1	_aLondon ; _aPhiladelphia : _bKogan Page, _c2015.
300			_axxi, 327 pages ; _c24 cm
336			_atext _2rdacontent
336			_avolume _2rdacarrier
337			_aunmediated _2rdamedia
338			_2rdacarrier _avolume
500			_abusiness bookfair2016
504			_aIncludes bibliographical references and index.
505		0	_aMachine generated contents note: PHASE ONE Strategy and purpose -- Introduction -- Assignment 1 Coming up with a winning idea for your business plan -- Assignment 2 Strategy -- the big picture -- Assignment 3 You and your team -- PHASE TWO Market research -- Introduction -- Assignment 4 Researching customers -- Assignment 5 Researching competitors -- Assignment 6 A plan for market research -- PHASE THREE Competitive marketing strategies -- Introduction -- Assignment 7 Products and/or services -- Assignment 8 Pricing -- Assignment 9 Advertising and promotion -- Assignment 10 Place and distribution -- Assignment 11 People, Process and Physical Environment -- PHASE FOUR Operations and staffing -- Introduction -- Assignment 12 The selling methods plan -- Assignment 13 Making, outsourcing and supplies -- Assignment 14 People and related matters -- Assignment 15 Legal and regulatory factors -- Assignment 16 Building a website -- Assignment 17 Communication systems. Contents note continued: PHASE FIVE Forecasting results -- Introduction -- Assignment 18 The sales forecast -- Assignment 19 Cash-flow projections -- Assignment 20 The profit and loss account -- Assignment 21 The balance sheet -- Assignment 22 Break-even analysis -- Assignment 23 Estimating financing requirements -- Assignment 24 Stress testing your business projections -- PHASE SIX Business controls -- Introduction -- Assignment 25 Financial controls -- Assignment 26 Sales and marketing controls -- Assignment 27 Other business controls -- Assignment 28 Planning for growth -- PHASE SEVEN Writing up and presenting your business plan -- Introduction -- Assignment 29 Writing up and presenting your business plan.
520			_a"Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value. The new edition includes new material on the 7 Ps of Marketing, coming up with a winning business idea, strategies for planning growth, and reviewing product or service propositions. Featuring new and updated case studies of real life entrepreneurs, and online resources, this book takes a practical approach to topic of business planning for new venture creation and development"-- _cProvided by publisher.
520			_a"One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning"-- _cProvided by publisher.
650		0	_aBusiness planning.
650		0	_aBusiness enterprises _xFinance.
650		7	_aBUSINESS & ECONOMICS / Development / Business Development. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Strategic Planning. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Entrepreneurship. _2bisacsh
700	1		_aBarrow, Paul, _d1948- _eco-author
700	1		_aBrown, Robert, _d1937- _eco-author
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK