000			04201cam a2200469 i 4500
001			18714662
003			OSt
005			20160228125440.0
008			150724s2015 paua b 001 0 eng
010			_a 2015027327
020			_a9780749474577 (paperback)
020			_z9780749474584 (E-ISBN)
040			_aDLC _beng _cDLC _erda _dD LC
042			_apcc
050	0	0	_aHD61 _b.M4596 2015
082	0	0	_a659.20285 _223 _bM.P.S
100	1		_aMennie, Phil.
245	1	0	_aSocial media risk and governance : _bmanaging enterprise risk / _cPhil Mennie.
250			_a1st Edition.
264		1	_aPhiladelphia, PA : _bKogan Page, _c2015.
300			_avii, 220 pages : _billustrations ; _c23 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aeconomic&political bookfair2016
504			_aIncludes bibliographical references (page 214) and index.
505	8		_aMachine generated contents note: Part 1 - IntroductionPart 2 - RiskPart 3 - StrategyPart 4 - Data privacy and controlPart 5 - GovernancePart 6 - Policy, training and awarenessPart 7 - Crisis managementPart 8 - SecurityPart 9 - Regulatory response.
520			_a"In a recent survey, 71 percent of executives polled said their company was concerned about the possible risks posed by social media, but 59 percent do not perform a social media risk assessment. This book is a comprehensive, practical guide to the components and considerations that make up a social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Phil Mennie, PwC's Global Social Media Risk and Governance leader, addresses key issues such as policy evaluation and planning, information security and fraud risks, how to respond to a crisis and how to archive data. The book empowers professional users of social networks to collaborate with their compliance and risk management counterparts, and to harness the power of social media safely and successfully for their organization"-- _cProvided by publisher.
520			_a"Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization"-- _cProvided by publisher.
650		0	_aRisk management.
650		0	_aBusiness enterprises _xComputer networks.
650		0	_aPersonnel management _xComputer programs.
650		0	_aInternet _xSecurity measures.
650		7	_aBUSINESS & ECONOMICS / Insurance / Risk Assessment & Management. _2bisacsh
650		7	_aCOMPUTERS / Web / Social Networking. _2bisacsh
650		7	_aCOMPUTERS / Internet / Security. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Human Resources & Personnel Management. _2bisacsh
650		7	_aCOMPUTERS / Internet / General. _2bisacsh
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c10253 _d10253