000			02258cam a2200433 a 4500
999			_c10254 _d10254
001			16524493
003			OSt
005			20190505120109.0
008			101029s2012 pau 001 0 eng
010			_a 2010045798
020			_a9780749461935
020			_a0749461934
020			_a9780749461942
020			_a0749461942
035			_a(OCoLC)ocn676068852
040			_aDLC _cDLC _dYDXCP _dCDX _dSINLB _dBWX _dDLC
050	0	0	_aHF5415.123 _b.S65 2011
082	0	0	_a658.802 _222 _bP.S.M
100	1		_aSmith, P. R. _q(Paul Russell), _d1957-
245	1	0	_aMarketing communications : _bintegrating offline and online with social media / _cPR Smith & Ze Zook.
250			_a5th ed.
260			_aPhiladelphia, PA : _bKogan Page, _c2012.
300			_axviii, 483 p. ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aIncludes index.
500			_abusiness bookfair2016
505	0		_aNew marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
650		0	_aCommunication in marketing.
700	1		_aZook, Ze.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1114/2010045798-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1114/2010045798-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1201/2010045798-t.html
856	4	1	_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/4046
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK