000			02238cam a2200397 a 4500
999			_c10294 _d10294
001			15066065
003			OSt
005			20190915132539.0
008			071101s2008 enka b 001 0 eng
010			_a 2007045264
020			_a9780273703839 (pbk. : alk. paper)
020			_a0273703838 (pbk. : alk. paper)
035			_a(OCoLC)ocn180577240
035			_a(OCoLC)180577240 _z(OCoLC)171544855
040			_aDLC _cDLC _dYDXCP _dBWKUK _dBWK _dNLGGC _dBTCTA _dDLC
050	0	0	_aHF5415.2 _b.M35842 2008
082	0	0	_a658.830285 _222 _bM.
245	0	0	_aMarketing research with SPSS / _cWim Janssens ... [et al.].
260			_aHarlow, England ; _aNew York : _bPrentice Hall/Financial Times, _c2008.
300			_ax, 441 p. : _bill. ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_abusiness bookfair2016
504			_aIncludes bibliographical references and index.
505	0		_aPreface 1. Working with SPSS 2. Descriptive statistics 3. Univariate tests 4. Analysis of variance 5. Linear regression analysis 6. Logistic regression analysis 7. Exploratory factor analysis 8. Confirmatory factor analysis and path analysis using SEM 9. Cluster analysis 10. Multidimensional scaling techniques 11. Conjoint analysis Index.
520			_aSuitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
630	0	0	_aSPSS for Windows.
650		0	_aMarketing research.
700			_aJanssens, Wim _933533 _eauthor.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip084/2007045264.html
856	4	1	_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/4513
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK