000 02333nam a22003854i 4500
999 _c10298
_d10298
001 893619453
003 OCoLC
005 20190509110732.0
008 141023s2010 -usa 001 0 eng d
020 _a9781423903192 (pbk.)
020 _a1423903196 (pbk.)
020 _a0538745274 (ISE)
020 _a9780538745277 (ISE)
035 _a(OCoLC)893619453
040 _aMJO
_beng
_erda
_cMJO
050 4 _aHF 5415.1265
_b.M54 2010
082 _222
_a658.84
_bM.J.P
100 1 _aMiletsky, Jason I.,
_eauthor.
245 1 0 _aPrinciples of Internet Marketing :
_bNew Tools and Methods for Web Developers /
_cJason I. Miletsky.
264 1 _aBoston, Massachusetts :
_bCourse Technology,
_ccopyright 2010.
300 _axvi, 464 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
490 1 _aThe web technologies series.
500 _aIncludes index.
500 _aeconomic&political bookfair2016
505 0 _aAn Overview of the Web -- Types of Web Sites -- Social Media and Social Networking Sites -- Blogging -- Web-Based Video -- Wikis, RSS, Mashups, and Virtual Worlds -- Understanding the Brand -- Planning and Developing the Site -- E-Commerce Sites -- Programs and Languages -- Driving Traffic: Marketing Strategies -- Capturing and Keeping an Audience -- Traffic Analysis and Measuring for Success -- Analyzing Site Traffic.
520 8 _a"Principles of Internet Marketing: New Tools and Methods for Web Developers" helps readers understand the why behind the how of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.
650 0 _aInternet marketing.
650 0 _aWeb site development.
830 0 _aWeb technologies series (Course Technology)
856 _3Abstract
_uhttp://repository.fue.edu.eg/xmlui/handle/123456789/4515
942 _2ddc
_cBK