000			02051cam a2200397 i 4500
001			192045602
005			20230913115421.0
008			080205s2009 njua b 001 0 eng
010			_a2008005328
015			_aGBA867482 _2bnb
020			_a9780138137458 (International ed. : pbk.)
020			_a0138137455 (International ed. : pbk.)
020			_a9780132285353 (hbk. : alk. paper)
020			_a0132285355 (hbk. : alk. paper)
035			_a(OCoLC)192045602 _z(OCoLC)170957833 _z(OCoLC)233552143
040			_aEG-NcFUE _beng _cEG-NcFUE _erda
043			_an-us---
082	0	0	_a796.0698 _222 _bS.M.S
100	1		_aShank, Matthew D. _eauthor
245	1	0	_aSports marketing : _ba strategic perspective / _cMatthew D. Shank.
250			_afourth edition
264		1	_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c[2009]
264		0	_a©2009.
300			_axxiv, 453 pages : _billustrations ; _c26 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_abusiness bookfair2016
504			_aIncludes bibliographical references and index.
505	0		_aEmergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.
520	8		_aWritten from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.
650		0	_aSports _zUnited States _xMarketing.
650		0	_aSports _xEconomic aspects _zUnited States.
942			_2ddc _cBK
999			_c10299 _d10299