| 000 | 02850cam a22004091i 4500 | ||
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| 999 |
_c10338 _d10338 |
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| 001 | 4985753 | ||
| 005 | 20180724101819.0 | ||
| 008 | 130819s2014 enka 001|0|eng|d | ||
| 015 |
_aGBB5D0853 _2bnb |
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| 020 |
_a9781292023458 (paperback) : _c£55.99 |
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| 020 |
_a1292023457 (paperback) : _c£55.99 |
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| 035 | _a(Uk)016492528 | ||
| 035 | _a3527294 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
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| 042 | _aukblsr | ||
| 082 | 0 | 4 |
_a658.81 _223 _bT.J.S |
| 100 | 1 |
_aTanner, Jeff, _eauthor. |
|
| 245 | 1 | 0 |
_aSales management : _bshaping future sales leaders / _cTanner, Honeycutt, Erffmeyer. |
| 250 | _aFirst edition. | ||
| 250 | _aPearson new international edition. | ||
| 264 | 1 |
_aHarlow, Essex : _bPearson, _c[2014] |
|
| 264 | 4 | _c©2014 | |
| 300 |
_aii, 452 pages : _billustrations (colour) ; _c28 cm. |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 490 | 0 | _aPearson custom library | |
| 500 | _aIncludes index. | ||
| 500 | _abusiness bookfair2016 | ||
| 505 | 8 | _aPart One - Strategic PlanningChapter 1: Introduction to Sales Management Chapter 2: The Sales Function and Multi-Sales Channels Part Two - Sales LeadershipChapter 3: Leadership and the Sales Executive Chapter 4: Ethics, the Law, and Sales Leadership Part Three -Analyzing Customers and MarketsChapter 5: Business-to-Business (B2B) Sales and Customer Relationship ManagementChapter 6: Leveraging Information Technologies Part Four - Designing and Developing the Sales ForceChapter 7: Designing and Organizing the Sales ForceChapter 8: Recruiting and Selecting the Right Salespeople Chapter 9: Training and Developing the Sales Force Part Five - Process ManagementChapter 10: Supervising, Managing, and Leading Salespeople Individually and in TeamsChapter 11: Setting Goals and Managing the Sales Force's Performance Chapter 12: Motivating and Rewarding Salespeople Part Six - Measurement, Analysis, and Knowledge Management Chapter 13: Turning Customer Information into Knowledge Chapter 14: Assessing the Performance of the Sales Force and the People Who Comprise ItChapter 15: Internal and External Cultural Forces That Affect a Firm's Sales Performance Part Seven - Cases---there are 12 cases total. The exact order of cases and exact titles is still being determined---sample title: Case 1 Wellco Distributors: Considering a Diversity Program | |
| 520 | _aFor courses in sales management.Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy-by integrating current technology, research, and strategic thinking activities. | ||
| 650 | 0 | _aSales management. | |
| 700 | 1 |
_aHoneycutt, Earl D., _eauthor. |
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| 700 | 1 |
_aErffmeyer, Robert, _eauthor. |
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| 942 |
_2ddc _cBK |
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