000 02850cam a22004091i 4500
999 _c10338
_d10338
001 4985753
005 20180724101819.0
008 130819s2014 enka 001|0|eng|d
015 _aGBB5D0853
_2bnb
020 _a9781292023458 (paperback) :
_c£55.99
020 _a1292023457 (paperback) :
_c£55.99
035 _a(Uk)016492528
035 _a3527294
040 _aStDuBDS
_beng
_cStDuBDS
_erda
042 _aukblsr
082 0 4 _a658.81
_223
_bT.J.S
100 1 _aTanner, Jeff,
_eauthor.
245 1 0 _aSales management :
_bshaping future sales leaders /
_cTanner, Honeycutt, Erffmeyer.
250 _aFirst edition.
250 _aPearson new international edition.
264 1 _aHarlow, Essex :
_bPearson,
_c[2014]
264 4 _c©2014
300 _aii, 452 pages :
_billustrations (colour) ;
_c28 cm.
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aPearson custom library
500 _aIncludes index.
500 _abusiness bookfair2016
505 8 _aPart One - Strategic PlanningChapter 1: Introduction to Sales Management Chapter 2: The Sales Function and Multi-Sales Channels Part Two - Sales LeadershipChapter 3: Leadership and the Sales Executive Chapter 4: Ethics, the Law, and Sales Leadership Part Three -Analyzing Customers and MarketsChapter 5: Business-to-Business (B2B) Sales and Customer Relationship ManagementChapter 6: Leveraging Information Technologies Part Four - Designing and Developing the Sales ForceChapter 7: Designing and Organizing the Sales ForceChapter 8: Recruiting and Selecting the Right Salespeople Chapter 9: Training and Developing the Sales Force Part Five - Process ManagementChapter 10: Supervising, Managing, and Leading Salespeople Individually and in TeamsChapter 11: Setting Goals and Managing the Sales Force's Performance Chapter 12: Motivating and Rewarding Salespeople Part Six - Measurement, Analysis, and Knowledge Management Chapter 13: Turning Customer Information into Knowledge Chapter 14: Assessing the Performance of the Sales Force and the People Who Comprise ItChapter 15: Internal and External Cultural Forces That Affect a Firm's Sales Performance Part Seven - Cases---there are 12 cases total. The exact order of cases and exact titles is still being determined---sample title: Case 1 Wellco Distributors: Considering a Diversity Program
520 _aFor courses in sales management.Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy-by integrating current technology, research, and strategic thinking activities.
650 0 _aSales management.
700 1 _aHoneycutt, Earl D.,
_eauthor.
700 1 _aErffmeyer, Robert,
_eauthor.
942 _2ddc
_cBK