000			02146cam a2200385 i 4500
001			17582190
003			OSt
005			20160228131236.0
008			130107s2014 maua b 001 0 eng
010			_a 2012051034
020			_a9781292060095
020			_a1292060093
020			_a9780132773706 (hbk. : alk. paper)
020			_a0132773708 (hbk. : alk. paper)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHB171.5 _b.F2487 2014
082	0	0	_a330.024658 _223 _bF.P.E
100	1		_aFarnham, Paul G.
245	1	0	_aEconomics for managers / _cPaul G. Farnham, Georgia State University.
250			_aThird edition.
264		1	_aBoston : _bPearson, _c[2014]
300			_a552 pages : _billustrations ; _c28 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aeconomic&political bookfair2016
504			_aIncludes bibliographical references and index.
505	8		_aPART 1. MICROECONOMIC ANALYSIS 1. Managers and Economics 2. Demand, Supply, and Equilibrium Prices 3. Demand Elasticities 4. Techniques for Understanding Consumer Demand and Behavior 5. Production and Cost Analysis in the Short Run 6. Production and Cost Analysis in the Long Run 7. Market Structure: Perfect Competition 8. Market Structure: Monopoly and Monopolistic Competition 9. Market Structure: Oligopoly 10. Pricing Strategies for the Firm PART 2. MACROECONOMIC ANALYSIS 11. Measuring Macroeconomic Activity 12. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy 14. The Aggregate Model of the Macro Economy 15. International and Balance of Payments Issues in the Macro Economy PART 3. INTEGRATION OF THE FRAMEWORKS 16. Combining Micro and Macro Analysis for Managerial Decision Making SOLUTIONS TO EVEN-NUMBERED PROBLEMS GLOSSARY INDEX
650		0	_aEconomics.
650		0	_aManagement.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c10423 _d10423