000 01593cam a2200349 i 4500
001 16022094
005 20230827123936.0
008 091214s2010 nyu b 001 0 eng
010 _a 2009050942
020 _a9780273712046 (pbk. : alk. paper)
040 _aEG-NcFUE
_cEG-NcFUE
_erda
042 _apcc
050 0 0 _aHD30.4
_b.G49 2010
082 0 0 _a658
_222
_bG.P.R
100 1 _aGhauri, Pervez N.,
_d1948-
_eauthor
245 1 0 _aResearch methods in business studies /
_cPervez Ghauri, Kjell Grønhaug.
250 _afourth edition
264 1 _aNew York :
_bFinancial Times Prentice Hall,
_c2010.
300 _axx, 265 pages ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (p. 246-253) and index.
505 1 _aPt. I. Challenges and ambiguities of business research. Introduction -- Research in business studies -- pt. II. The research process. The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- pt. III. Implementation. Quantitative data analysis -- Qualitative data analysis -- Cross-cultural research -- Writing the final report.
650 0 0 _aManagement
_xResearch.
650 0 0 _aBusiness
_xResearch.
700 1 _aGrønhaug, Kjell.
_eauthor
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c10821
_d10821