000			02465cam a22003738a 4500
001			428776215
003			OCoLC
005			20160404132151.0
008			090722s2010 nyu 001 0 eng
020			_a9780071314107
020			_a9780073511702 (hbk.)
020			_a0073511706 (hbk.)
040			_aUKM _cUKM _dYDXCP _dBTCTA _dCPA _dOCLCO _dKSU _dUtOrBLW
050	1	4	_aHD31 _b.N4897 2010
082	0	4	_a658 _222 _bN.W.U
100	1		_aNickels, William G.
245	1	0	_aUnderstanding business / _cWilliam G. Nickels, James M. McHugh, Susan M. McHugh.
250			_aNinth edition.
263			_a200911.
264		1	_aNew York : _bMcGraw-Hill Higher Education, _c2010.
264		2	_aLondon : _bMcGraw-Hill [distributor]
300			_axliii, 569 pages : _bcolor illustrations ; _c29 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
500			_aPrevious edition: Boston, Mass.; London: McGraw-Hill/Irwin, 2006.
504			_aIncludes bibliographical references and index.
505	1		_aChapter 1: Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2: Understanding How Economics Affects Business Chapter 3: Doing Business in Global Markets Chapter 4: Demanding Ethical and Socially Responsible Behavior Chapter 5: How to Form a Business Chapter 6: Entrepreneurship and Starting a Small Business Chapter 7: Management and Leadership Chapter 8: Adapting Organizations to Today's Markets Chapter 9: Production And Operations Management Of Goods And Services Chapter 10: Motivating Employees Chapter 11: Human Resource Management: Finding and Keeping The Best Employees Chapter 12: Dealing with Employee-Management Issues and Relationships Chapter 13: Marketing: Helping Buyers Buy Chapter 14: Developing and Pricing Goods And Services Chapter 15: Distributing Products Chapter 16: Using Effective Promotions Chapter 17: Understanding Accounting and Financial Information Chapter 18: Financial Management Chapter 19: Using Securities Markets for Financing and Investing Opportunities Chapter 20: Money, Financial Institutions, and the Federal Reserve Appendix A Working Within The Legal Environment Appendix B Using Technology to Manage Information Appendix C Managing Risk Appendix D Managing Personal Finances
650		0	_aBusiness.
650		0	_aIndustrial management.
700	1		_aMcHugh, James M.
700	1		_aMcHugh, Susan M.
942			_2ddc _cBK
999			_c10829 _d10829