| 000 | 01764cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 297149498 | ||
| 005 | 20230827114257.0 | ||
| 008 | 090518s2010 njuab b 001 0 eng | ||
| 010 | _a2009019796 | ||
| 020 | _a9780132465496 (IE) | ||
| 020 | _a0132465493 (IE) | ||
| 020 | _a9780136107064 (casebound : alk. paper) | ||
| 020 | _a0136107060 (casebound : alk. paper) | ||
| 035 |
_a(OCoLC)297149498 _z(OCoLC)539956356 |
||
| 040 |
_aEG-NcFUE _cEG-NcFUE _erda |
||
| 050 | 0 | 0 |
_aHF5415.135 _b.K47 2010 |
| 082 | 0 | 0 |
_a658.802 _222 _bK.R.S |
| 100 | 1 |
_aKerin, Roger A. _912247 _eauthor |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _aTwelfth edition | ||
| 264 | 1 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c[2010] |
|
| 264 | 0 | _a©2010. | |
| 300 |
_axi, 708 pages : _billustrations, maps ; _c29 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aFoundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. | |
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- _eauthor |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c10831 _d10831 |
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