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008 000609s2001 txua b 001 0 eng d
010 _a 00105493
020 _a0030319390
040 _aDLC
_cDLC
_dDLC
_erda
042 _apcc
050 0 0 _aHD62.7
_b.H625 2001
082 0 0 _a658.022
_221
_bH.R.E
100 1 _aHodgetts, Richard M.
_eauthor
245 1 0 _aEffective small business management /
_cRichard M. Hodgetts, Donald F. Kuratko.
250 _aSeventh edition
264 1 _aFort Worth :
_bHarcourt College,
_c[2001]
264 4 _a©2001.
300 _axxi, 658, [71] pages :
_billustrations ;
_c26 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 0 _aPart One. An introduction to small business in the united states. 1. Small business: The quiet giant -- 2. The technological revolution and small business -- 3. Understanding the family business -- Case Study. Memorial Funeral Home -- Part Two. Opportunities for getting into small business -- 4. Developing a business plan -- 5. Starting a new firm or buying an existing business -- 6. Operating a franchise -- 7. Opening a home-based business -- Case Study. Beano's Ice Cream Shop -- Part Three. Start-up concerns -- 8. Sources of start-up capital -- 9. Determining location and layout -- 10. Selecting the legal form of an organization -- 11. Legal concerns of small business -- Case Study. Happy Hollow Pet Cemetery -- Part Four. Managing operations -- 12. The nature of the managerial process -- 13. Human resource management in small business -- 14. Managing the growing small business -- 15. International opportunities for small business -- Case Study. Performance Solutions, Inc.: developing a growth strategy. Part Five. Marketing goods and services -- 16. Understanding the market -- 17. Pricing for profit -- 18. Promotion and personal selling -- 19. Customer credit -- Case Study. Artistic Impressions, Inc.: developing an entrepreneurial growth strategy -- Part Six. Finances and inventory control -- 20. Financial statements and record keeping -- 21. Financial analysis and budgeting -- 22. Purchasing and inventory control -- 23. Risk and insurance management -- Case Study. Oyster communications -- Glossary.
520 _a"This book introduces the world of small business and details its diverse management aspects. It also presents the most current concerns of small business today, including the expanding world of electronic commerce."--Publisher's website.
650 0 _aSmall business
_xManagement.
700 1 _aKuratko, Donald F.
_eco-author
906 _a7
_bcbc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2ddc
_cBK