| 000 | 02590cam a22004697i 4500 | ||
|---|---|---|---|
| 999 |
_c10986 _d10986 |
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| 001 | 18641336 | ||
| 003 | OSt | ||
| 005 | 20190509122117.0 | ||
| 008 | 150603s2016 maua b 001 0 eng d | ||
| 010 | _a 2015413038 | ||
| 020 | _a9781292109961 | ||
| 020 | _a1292109963 | ||
| 035 | _a(OCoLC)ocn898697181 | ||
| 040 |
_aCOO _beng _cCOO _erda _dOCLCO _dYDXCP _dBTCTA _dOCLCF _dDLM _dLTSCA _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5548.32 _b.L38 2015 |
| 082 | 0 | 4 |
_a658.872 _223 _bL.K.E |
| 100 | 1 |
_aLaudon, Kenneth C., _d1944- _eauthor. |
|
| 245 | 1 | 0 |
_aE-commerce : _bbusiness, technology, society / _cKenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc. |
| 246 | 1 | 4 | _aE-commerce 2015 |
| 250 | _a12th edition. | ||
| 264 | 1 |
_aBoston : _bPearson, _c[2016] |
|
| 264 | 4 | _c©2014 | |
| 300 |
_a908 p. : _billustrations ; _c26 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aFor undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business. | ||
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aInformation technology. | |
| 650 | 7 |
_aElectronic commerce. _2fast _0(OCoLC)fst00906906 |
|
| 650 | 7 |
_aInformation technology. _2fast _0(OCoLC)fst00973089 |
|
| 650 | 7 |
_aInternet marketing. _2fast _0(OCoLC)fst00977272 |
|
| 700 | 1 |
_aTraver, Carol Guercio, _eauthor. _912412 |
|
| 856 |
_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/4464 |
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| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cTB |
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