000 01733cam a22003857i 4500
001 18732995
003 OSt
005 20161110131035.0
008 150806s2017 mau b 001 0 eng
010 _a 2015029516
020 _a9781292152837
020 _a1292152834
020 _a9780134324838
020 _a0134324838
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHD62.4
_b.C389 2017
082 0 0 _a658.049
_223
_bC.S.I
100 1 _aCavusgil, S. Tamer,
_eauthor.
_920573
245 1 0 _aInternational business :
_bthe new realities /
_cS. Tamer Cavusgil, Fuller E. Callaway Professorial Chair, Georgia State University, Gary Knight, Helen Simpson Jackson Chair in International Management, Willamette University, John R. Riesenberger, President, Consilium Partners Thunderbird School of Global Management (retired).
250 _aFourth Edition
264 1 _aBoston :
_bPearson,
_c[2017]
300 _a544 pages :
_bcolor illustration;
_c29 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 2 _a Foundation concepts -- The environment of international business -- Strategy and opportunity assessment -- Entering and operating in international markets -- Functional area excellence.
650 0 _aInternational business enterprises
_xManagement.
700 1 _aKnight, Gary A.,
_eauthor.
_920575
700 1 _aRiesenberger, John R.,
_d1948-
_eauthor.
_920576
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cTB
999 _c11018
_d11018