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| 001 | 17462855 | ||
| 005 | 20180731102812.0 | ||
| 008 | 120914t20132013caua b 001 0 eng d | ||
| 010 | _a 2012949459 | ||
| 015 |
_aGBA680512 _2bnb |
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| 020 | _a9781412930772 (softcover) | ||
| 020 | _a1412930774 (softcover) | ||
| 035 | _a(OCoLC)ocn843035164 | ||
| 040 |
_aNLE _beng _cNLE _erda _dOCLCO _dYDXCP _dMEU _dINU _dKSU _dMUU _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aP96.E25 _bD69 2013 |
| 082 | 0 | 0 |
_a338.4730223 _bD.G.U _223 |
| 100 | 1 | _aDoyle, Gillian. | |
| 245 | 1 | 0 |
_aUnderstanding media economics / _cGillian Doyle. |
| 250 | _a2nd ed. | ||
| 260 |
_aLos Angeles, California ; _aLondon : _bSAGE, _c©2013 |
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| 264 | 1 | _c[2013] | |
| 300 |
_axii, 216 p. : _bill. ; _c26 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aPrevious ed.: 2002. | ||
| 504 | _aIncludes bibliographical references (pages 192-212) and index. | ||
| 505 | 0 | _a1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index. | |
| 520 | _aThis book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the... explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate? - Paul MacDonald, Roehampton Institute ?This book is a very valuable contribution to the media economic literature? - Richard van der Wurff, Dept of Communication, University of Amsterdam Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication. | ||
| 650 | 0 |
_aMass media _xEconomic aspects. |
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| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cTB |
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