| 000 | 01876cam a22003374a 4500 | ||
|---|---|---|---|
| 999 |
_c1117 _d1117 |
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| 001 | 12805435 | ||
| 005 | 20210913112312.0 | ||
| 008 | 020606s2003 enka b 001 0 eng d | ||
| 020 | _a140390300X (alk. paper) | ||
| 040 |
_aEG-NcFUE _cDLC _dDLC _erda |
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| 082 | 0 | 4 |
_a338.43796 _221 _bW.H.S |
| 100 | 1 |
_aWesterbeek, Hans. _94699 _eauthor |
|
| 245 | 1 | 0 |
_aSport business in the global marketplace / _cHans Westerbeek and Aaron Smith ; foreword by Kevin Roberts. |
| 264 | 1 |
_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2003. |
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| 300 |
_axiv, 240 pages : _billustrations ; _c24 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aSport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry,... commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios. | ||
| 650 | 0 |
_aSports and globalization _xEconomic aspects. |
|
| 650 | 0 |
_aSports _xMarketing. |
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| 700 | 1 |
_aSmith, Aaron, _d1972- _94702 _ejoint author |
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| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/hol052/2002075498.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/hol032/2002075498.html |
| 856 | 4 | 2 |
_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/2554 |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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