000			02255cam a22003614a 4500
999			_c1119 _d1119
001			12454208
005			20210913112548.0
008			010627s2001 enka b 001 0 eng d
020			_a0333925408 (cloth)
040			_aEG-NcFUE _cDLC _erda
082	0	4	_a338.4379672 _221 _bB.M.S
100	1		_aBeck-Burridge, Martin. _94706 _eauthor
245	1	0	_aSports sponsorship and brand development : _bthe Suburu and Jaguar stories / _cMartin Beck-Burridge & Jeremy Walton.
264		1	_aHoundmills, Basingstoke ; _aNew York : _bPalgrave, _c2001.
300			_avi, 178 pages : _billustrations ; _c24 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505		0	_aPART ONE: THE BACKGROUND Introduction Sport, Sponsorship and Marketing PART TWO: THE STORY OF TWO COMPANIES The Problem, Fuji Heavy Industries and Subaru in the 1980's Prodrive and Fuji Heavy Industries: the Development of the Relationship The Sales and Marketing Results Portrait of the Partner Jaguar, Jaguarsport and Le Mans Racing and XJS and Raising Profile with TWR The Marketing Concept The Campaign and Sales and Marketing Results The Billion Dollar Road to Ford and Grand Prix PART THREE: CONCLUSIONS Lessons from the Cases
520			_aSubaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
610	2	0	_aFuji Jūkōgyō Kabushiki Kaisha. _94707
610	2	0	_aJaguar Cars Ltd. _94708
650		0	_aSports sponsorship.
650		0	_aAutomobile racing _xEconomic aspects.
650		0	_aAutomobiles _xMarketing.
700	1		_aWalton, Jeremy, _d1946- _94712 _ejoint author
856			_3Abstract _uhttp://repository.fue.edu.eg/xmlui/handle/123456789/2555
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK