| 000 | 01456nam a22002657a 4500 | ||
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| 999 |
_c1139 _d1139 |
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| 005 | 20210912131017.0 | ||
| 008 | 100808s1997 enk||||| |||| 00| 0 eng d | ||
| 020 | _a0135731305 (pbk) | ||
| 040 |
_aEG-NcFUE _erda |
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| 082 | 0 | 4 |
_221 _a338 _bN.J.E |
| 100 | 1 |
_aNellis, J. G. _94791 _eauthor |
|
| 245 | 1 | 4 |
_aThe essence of business economics / _cJ. G. Nellis and David Parker. |
| 264 | 1 |
_aHemel Hempstead : _bPrentice Hall, _c1997. |
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| 300 |
_a248 pages ; _b24 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _a1. The Essence of Business Economics: An Overview 2. The Analysis of Consumer Demand 3. The Analysis of Production Costs 4. The Competitive Environment 5. Managerial Objectives of the Firm 6. Understanding Pricing Strategies 7. Investment Appraisal 8. Understanding the Labour Market 9. Government and Business 10. Business and Economic Forecasting 11. Business Economics: A Check List for ManagersAppendix: Sources of Business Economics Data for Managers References for Further Reading | |
| 520 | _aSeeks to introduce students, managers and trainee managers to the essence of business economics; to those concepts, theories and ideas which form the economist's tool kit. | ||
| 650 | 0 | _aManagerial economy. | |
| 700 | 1 |
_aParker, David, _d1949 Sept. 28- _94793 _ejoint author |
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| 942 |
_2ddc _cBK |
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