000			03390cam a22003854i 4500
999			_c11529 _d11529
001			14095139
003			OSt
005			20180724135243.0
008			050901s2007 ii a b 001 0 eng
020			_a9780071315128
035			_a(OCoLC)ocm61458393
040			_aDLC _cDLC _dYDX _dBAKER _dDLC _erda
082	0	0	_a658.8342 _222 _bH.D.C
100	1		_aHawkins, Del I. _912259 _eauthor
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Amit Mookerjee
250			_atwelfth edition
264		1	_aNew York : _bMcGraw-Hill/Irwin, _c2013.
300			_axxiv, 772 pages : _bcol. illustrations ; _c27 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and indexes.
505		8	_aPart I. IntroductionChapter 1. IntroductionPart II. External InfluencesChapter 2. Cross-cultural Variations in Consumer BehaviorChapter 3. The Changing American Society: ValuesChapter 4. The Changing American Society: DemographicsChapter 5. The Changing American Society: Subcultures Chapter 6. The American Society: Family and HouseholdsChapter 7. Group Influence on Consumer BehaviorPart III. Internal InfluencesChapter 8. PerceptionChapter 9. Cross-cultural Variations in Consumer BehaviorChapter 10. Motivation, Personality, and EmotionChapter 11. Attitudes and Influencing AttitudesChapter 12. Self-Concept and LifestylePart IV. Consumer Decision ProcessChapter 13. Situational InfluencesChapter 14. Consumer Decision Process and Problem RecognitionChapter 15. Information SearchChapter 16. Alternative Evaluation and SelectionChapter 17. Outlet Selection and PurchaseChapter 18. Post-Purchase Processes, Customer Satisfaction, and Customer CommitmentPart V. Organizations as ConsumersChapter 19. Organizational and Buyer BehaviorChapter 20. Marketing Regulation and Consumer Behavior
520			_aConsumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
650	0	0	_aConsumer behavior _zUnited States. _912260
650	0	0	_aMarket surveys _zUnited States. _912261
650	0	0	_aConsumer behavior _zUnited States _vCase studies. _912262
700	1		_aMothersbaugh, David L. _912263 _eco-author
700	1		_aMookerjee, Amit _912264 _eco-author
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK