| 000 | 02198cam a2200361 i 4500 | ||
|---|---|---|---|
| 999 |
_c11733 _d11733 |
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| 001 | 1042146375 | ||
| 003 | OCoLC | ||
| 005 | 20230521130044.0 | ||
| 008 | 180627t20192019nyua b 001 0 eng d | ||
| 020 | _a9781260084764 | ||
| 020 | _a1260084760 | ||
| 020 | _a9781259573088 | ||
| 020 | _a1259573087 | ||
| 040 |
_aER0 _beng _erda _cER0 _dOCLCF _dPHCSB _dUKMGB _dWURST _dAU@ _dUKOBU _dTHHCU _dOCL _dKSU _dUtOrBLW |
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| 050 |
_aHF5429 _b.L4828 2019 |
||
| 082 | 0 | 4 |
_a658.87 _223 _bL.M.R |
| 100 | 1 |
_aLevy, Michael, _d1950- _eauthor. _0http://id.loc.gov/authorities/names/n2008010780 _933628 |
|
| 245 | 1 | 0 |
_aRetailing management / _cMichael Levy, PhD, Babson College, Barton A. Weitz, PhD, University of Florida, Dhruv Grewal, PhD, Babson College |
| 250 | _aTenth edition, International student edition | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c[2019] |
|
| 264 | 4 | _c©2019 | |
| 300 |
_axxvi, 582 pages : _bcolour illustrations ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and indexes | ||
| 505 | 0 | _aSection I. The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel and omnichannel retailing -- Customer buying behavior -- Section II. Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Information systems and supply chain management -- Customer relationship management -- Section III. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Section IV. Human resources and store management -- Human resources and managing the store -- Store layout, design and visual merchandising -- Customer service -- Section V. Cases | |
| 650 | 0 |
_aRetail trade _xManagement _vTextbooks |
|
| 655 | 7 |
_aTextbooks. _2fast _0(OCoLC)fst01423863. _0http://id.worldcat.org/fast/1423863 |
|
| 700 | 1 |
_aWeitz, Barton A. _eauthor. _0http://id.loc.gov/authorities/names/n81049767 _933630 |
|
| 700 | 1 |
_aGrewal, Dhruv, _eauthor. _0http://id.loc.gov/authorities/names/no2003097729 |
|
| 942 |
_2ddc _cBK |
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