000 02198cam a2200361 i 4500
999 _c11733
_d11733
001 1042146375
003 OCoLC
005 20230521130044.0
008 180627t20192019nyua b 001 0 eng d
020 _a9781260084764
020 _a1260084760
020 _a9781259573088
020 _a1259573087
040 _aER0
_beng
_erda
_cER0
_dOCLCF
_dPHCSB
_dUKMGB
_dWURST
_dAU@
_dUKOBU
_dTHHCU
_dOCL
_dKSU
_dUtOrBLW
050 _aHF5429
_b.L4828 2019
082 0 4 _a658.87
_223
_bL.M.R
100 1 _aLevy, Michael,
_d1950-
_eauthor.
_0http://id.loc.gov/authorities/names/n2008010780
_933628
245 1 0 _aRetailing management /
_cMichael Levy, PhD, Babson College, Barton A. Weitz, PhD, University of Florida, Dhruv Grewal, PhD, Babson College
250 _aTenth edition, International student edition
264 1 _aNew York, NY :
_bMcGraw-Hill Education,
_c[2019]
264 4 _c©2019
300 _axxvi, 582 pages :
_bcolour illustrations ;
_c28 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and indexes
505 0 _aSection I. The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel and omnichannel retailing -- Customer buying behavior -- Section II. Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Information systems and supply chain management -- Customer relationship management -- Section III. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Section IV. Human resources and store management -- Human resources and managing the store -- Store layout, design and visual merchandising -- Customer service -- Section V. Cases
650 0 _aRetail trade
_xManagement
_vTextbooks
655 7 _aTextbooks.
_2fast
_0(OCoLC)fst01423863.
_0http://id.worldcat.org/fast/1423863
700 1 _aWeitz, Barton A.
_eauthor.
_0http://id.loc.gov/authorities/names/n81049767
_933630
700 1 _aGrewal, Dhruv,
_eauthor.
_0http://id.loc.gov/authorities/names/no2003097729
942 _2ddc
_cBK