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008			170915t20182018enk b 001 0 eng d
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020			_a9780749482107
035			_a(OCoLC)987280614 _z(OCoLC)986868175 _z(OCoLC)987323847
040			_aDLC _beng _erda _cDLC _dEG-NcFUE _dYDX _dOCLCF _dOCLCO _dOCLCQ _dTOH _dYDX _dOCLCO _dMNE _dQGK _dOCLCQ _dEG-NcFUE
042			_apcc
050	0	0	_aHF5415.1255 _b.B749 2018
082	0	0	_a658.827 _223 _bB.M.P
092			_a658.827 _bB86285p 2018
100	1		_aBrito, Michael _eauthor _933664
245	1	0	_aParticipation marketing : _bunleashing employees to participate and become brand storytellers / _cMichael Brito
264		1	_aLondon, United Kingdom ; _aNew York, NY : _bKogan Page Limited, _c[2018]
264		4	_c©2018
300			_axvi, 238 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index
505	0	0	_gIntroduction: _tYour people are your brand / _rby Russ Fradin -- _tEmployee advocacy : making a believer out of you -- _tThe future of work : the new office, inside and out -- _tContextualizing the marketplace for employee activation -- _tThe psychology of 'what's in it for me?' and how it affects employee advocacy -- _tFor brands, employee advocacy is a business imperative -- _tEmployee advocacy as a business model -- _tEmployee advocacy : a model for disruption -- _tBuilding your employee activation plan : who is responsible for what? -- _tIdentifying, segmenting and training the workforce for brand engagement -- _tBringing employee storytelling to life -- _tChoosing the right employee advocacy technology
520			_a"This book will help business leaders think strategically about employee advocacy as a new channel to market and will show them how to develop trusted brand messages. Participation in company activity and sharing content not only helps reach wider communities with trusted peer-to-peer endorsements, it also reinforces the credibility of a company as a positive brand experience. Alongside higher employee engagement, retention and productivity, Participation Marketing shows you how to work with the most vital influencers that any organization can have: its employees"-- _cProvided by publisher
650		0	_aBranding (Marketing)
650		0	_aMarketing _xManagement
650		0	_aManagement _xEmployee participation
650		0	_aCorporate culture
650		0	_aEmployee motivation
776	0	8	_iOnline version: _aBrito, Michael. _tParticipation marketing. _dLondon ; New York : Kogan Page, 2018 _z9780749482114 _w(DLC) 2017044895
942			_2ddc _cBK