| 000 | 01845nam a2200421Ia 4500 | ||
|---|---|---|---|
| 999 |
_c11756 _d11756 |
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| 001 | 1004966455 | ||
| 005 | 20200205113652.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 170929s2018 nyua ob 001 0 eng d | ||
| 020 | _z9781260026429 | ||
| 020 | _a9781260026436 | ||
| 020 | _a1260026434 | ||
| 035 | _a(Safari)9781260026436 | ||
| 035 | _a(OCoLC)1004966455 | ||
| 037 |
_aCL0500000895 _bSafari Books Online |
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| 040 |
_aUMI _beng _erda _epn _cUMI |
||
| 050 | 4 | _aHF5415.13 | |
| 082 | 0 | 4 |
_223 _a658.8 _bP.J.K |
| 100 | 1 |
_aPulizzi, Joe _eauthor _933675 |
|
| 245 | 1 | 0 |
_aKilling marketing : _bhow innovative businesses are turning marketing cost into profit / _cJoe Pulizzi and Robert Rose |
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c[2018] |
|
| 264 | 4 | _c©2018 | |
| 300 |
_a258 pages : _billustrations ; _c23 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aIntroduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing | |
| 506 | _aAvailable to OhioLINK libraries | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 655 | 4 | _aElectronic books | |
| 700 | 1 |
_aRose,Robert _eauthor _933678 |
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| 710 | 2 | _aOhio Library and Information Network | |
| 776 | 0 | 8 |
_iPrint version: _aPulizzi, Joe. _tKilling marketing. _dNew York : McGraw-Hill, 2018 _z9781260026429 _w(DLC) 2017027999 _w(OCoLC)986236434 |
| 856 | 4 | 0 |
_3Safari Books Online _zConnect to resource _uhttps://learning.oreilly.com/library/view/-/9781260026436/?ar |
| 942 |
_2ddc _cBK |
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