000 02566nam a22003017i 4500
999 _c11762
_d11762
005 20220627102706.0
008 200205s2018 enka|||| b||| 00| 0 eng d
020 _a9781292218106
040 _aEG-NcFUE
_erda
082 0 4 _222
_a303.4833
_bS.D.B
100 1 _933683
_aStephenson, Davida
_eauthor.
245 1 0 _aBig data demystified :
_bhow to use big data, data science and AI to make better business decisions and gaincompetitive advantage /
_cDavid Stephenson.
246 3 0 _aHow to use big data, data science and AI to make better business decisions and gain competitive advantage
250 _aFirst edition
264 1 _aHarlow, United Kingdom :
_bPearson Education Limited,
_c2018
300 _axv, 222 pages :
_billustrations ;
_c24 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index
505 0 _aBig data demystifies -- The story of big data -- Artificial intelligence, machine learning and big data -- Why is big data useful? -- Use cases for (big) data analytics -- Understanding the big data ecosystem -- Making the big data ecosystem work for your organization - - How big data can help guide your strategy -- Forming your strategy for big data and data science -- Implementing data science -- Analytics, algorithms and machine learning -- Choosing your technologies -- Building your team -- Governance and legal compliance -- Launching the ship -- Successful deployment in the organizatio
520 _aBig Data' refers to a new class of data, to which 'big' doesn't quite do it justice. Much like an ocean is more than simply a deeper swimming pool, big data is fundamentally different to traditional data and needs a whole new approach. Packed with examples and case studies, this clear, comprehensive book will show you how to accumulate and utilise 'big data' in order to develop your business strategy. Big Data Demystified is your practical guide to help you draw deeper insights from the vast information at your fingertips; you will be able to understand customer motivations, speed up production lines, and even offer personalised experiences to each and every customer. With 20 years of industry experience, David Stephenson shows how big data can give you the best competitive edge, and why it is integral to the future of your business. "--Publisher's description
650 0 _aIndustrial management
_xData processing.
650 0 _aBig data
650 0 _aData mining.
942 _2ddc
_cBK