000 02116cam a2200337 i 4500
999 _c11767
_d11767
001 1052870621
005 20230521140532.0
008 180921s2019 enka b 001 0 eng d
020 _a1137508183
020 _a9781137508188
040 _aYDX
_beng
_erda
_cYDX
_dOCLCQ
_dBDX
_dYDXIT
_dOCLCF
_dUKOBU
_dUtOrBLW
050 4 _aHD9940.A2
_bV37 2019
082 0 4 _a391.0068
_223
_bV.R.F
100 1 _aVarley, Rosemary,
_d1959-
_eauthor.
_0http://id.loc.gov/authorities/names/n00099861
_933687
245 1 0 _aFashion management :
_ba strategic approach /
_cRosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee
264 1 _aLondon :
_bRed Globe Press,
_c2019
300 _axxxi, 326 pages :
_billustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index
505 4 _a1. Introducing a strategic approach to fashion management.- 2. Strategic Planning for fashion organisations.- 3. Fashion Marketing.- 4. International Growth Strategy in fashion markets.- 5. Financial management in fashion.- 6. Fashion Brand management.- 7. Fashion marketing communications.- 8. Fashion Merchandise Management.- 9. Fashion Supply Chain Management.- 10. Fashion Retail Management.- 11. Managing Fashion Customers.- 12. Managing fashion responsibly.- 13. Managing risk in fashion.- 14. People Management: A strategic approach.
520 _aThis new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.
650 0 _aClothing trade
_xManagement.
_0http://id.loc.gov/authorities/subjects/sh2009120458
650 0 _aFashion merchandising.
_0http://id.loc.gov/authorities/subjects/sh85047384
700 1 _aRoncha, Ana
_eauthor
_933689
700 1 _aRadclyffe-Thomas, Natascha
_eauthor
_933690
700 1 _aGee, Liz
_eauthor
_933691
942 _2ddc
_cBK