000			02116cam a2200337 i 4500
999			_c11767 _d11767
001			1052870621
005			20230521140532.0
008			180921s2019 enka b 001 0 eng d
020			_a1137508183
020			_a9781137508188
040			_aYDX _beng _erda _cYDX _dOCLCQ _dBDX _dYDXIT _dOCLCF _dUKOBU _dUtOrBLW
050		4	_aHD9940.A2 _bV37 2019
082	0	4	_a391.0068 _223 _bV.R.F
100	1		_aVarley, Rosemary, _d1959- _eauthor. _0http://id.loc.gov/authorities/names/n00099861 _933687
245	1	0	_aFashion management : _ba strategic approach / _cRosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee
264		1	_aLondon : _bRed Globe Press, _c2019
300			_axxxi, 326 pages : _billustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index
505		4	_a1. Introducing a strategic approach to fashion management.- 2. Strategic Planning for fashion organisations.- 3. Fashion Marketing.- 4. International Growth Strategy in fashion markets.- 5. Financial management in fashion.- 6. Fashion Brand management.- 7. Fashion marketing communications.- 8. Fashion Merchandise Management.- 9. Fashion Supply Chain Management.- 10. Fashion Retail Management.- 11. Managing Fashion Customers.- 12. Managing fashion responsibly.- 13. Managing risk in fashion.- 14. People Management: A strategic approach.
520			_aThis new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.
650		0	_aClothing trade _xManagement. _0http://id.loc.gov/authorities/subjects/sh2009120458
650		0	_aFashion merchandising. _0http://id.loc.gov/authorities/subjects/sh85047384
700	1		_aRoncha, Ana _eauthor _933689
700	1		_aRadclyffe-Thomas, Natascha _eauthor _933690
700	1		_aGee, Liz _eauthor _933691
942			_2ddc _cBK