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008			180719t20192019enka b 001 0 eng
010			_a 2018033619
020			_a9780749483722
020			_a0749483725
020			_a9780749487812
020			_a074948781X
035			_a(OCoLC)1045644236
040			_aDLC _beng _erda _cDLC _dBDX _dYDX _dOCLCO _dOCLCF _dOCLCQ _dUKMGB _dYDX _dOCLCO _dCULIB
042			_apcc
049			_aUPMM
050	0	0	_aHD69.S8 _bB646 2019
082	0	0	_a004.0684 _bB.C.O _223
100	1		_aBones, Chris, _d1958- _eauthor.
245	1	0	_aOptimizing digital strategy : _bhow to make informed, tactical decisions that deliver growth / _cChristopher Bones, James Hammersley and Nick Shaw.
264		1	_aLondon ; _aNew York, NY : _bKogan Page Limited, _c2019.
264		4	_c©2019
300			_axvii, 227 pages ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aBuilding digital strategy that works -- Why digital strategies fail and how to recognize failure -- Levers for digital growth and how to use them -- The importance of innovation in driving success -- Emerging digital business models -- The e-commerce system -- Building a customer-centric culture -- Making digital choices that differentiate success from failure -- Digital transformation -- This is the business of transformation -- Index.
520			_aOptimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.
650		0	_aBusiness networks _xComputer network resources.
650		0	_aStrategic planning.
650		0	_aElectronic commerce.
650		0	_aOrganizational change.
650		7	_aBusiness networks _xComputer network resources. _2fast _0(OCoLC)fst00842804
650		7	_aElectronic commerce. _2fast _0(OCoLC)fst00906906
650		7	_aOrganizational change. _2fast _0(OCoLC)fst01047828
650		7	_aStrategic planning. _2fast _0(OCoLC)fst01134371
700	1		_aHammersley, James, _eauthor.
700	1		_aShaw, Nick, _eauthor.
942			_2ddc _cBK
949			_aHD69.S8 B646 2019 _hUPJOE3BK _i000080973270 _lPATERNO-3 _mUP-PAT _tBOOK _wLC
949			_aAQ15027221 _wLC _mACQUISTNS _kON-ORDER _lON-ORDER _oGOBI _rY _sYes _tBOOK
980			_a20191227 _e$24.56 _f300364 _n307021