000			03222cam a2200373 i 4500
999			_c11902 _d11902
001			20680597
005			20200216140739.0
008			180906s2019 enka b 001 0 eng c
010			_a 2018033341
020			_a9780749480929 (pbk.)
020			_z9780749480936 (ebk.)
040			_aLBSOR/DLC _beng _cLBSOR _erda _dDLC
042			_apcc
050	0	0	_aGT3405 _b.L86 2019
082	0	0	_a394.2068 _223 _bL.T.E
100	1		_aLunt, Tom, _eauthor.
245	1	0	_aEvent sponsorship and fundraising : _ban advanced guide / _cTom Lunt and Eva Nicotra.
264		1	_aLondon ; _aNew York : _bKogan Page Limited, _c2019.
300			_axxv, 259 pages : _billustrations ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to event sponsorship, fundraising, partnerships and relationship development -- Event sponsorship at the centre of the integrated marketing communications mix -- Delivering event sponsorship campaigns -- Identifying and securing sponsors and funding opportunities -- Prospecting for grant funding and sponsorship: case studies from Scottish cycling events -- Preparing and delivering a sponsorship pitch -- Managing relationships with sponsors and funding bodies -- Legal issues in event sponsorship and fundraising -- Evaluating sponsorship and grant-making relationships -- Where next for event sponsorship and fundraising? -- Practical templates to kick-start your event sponsorship and fundraising -- Afterword: building your career in sponsorship and fundraising.
520			_a"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike"-- _cProvided by publisher.
650		0	_aSpecial events _xManagement.
650		0	_aSpecial events _xMarketing.
650		0	_aCorporate sponsorship.
700	1		_aNicotra, Eva, _eauthor.
776	0	8	_iOnline version: _aLunt, Tom, author. _tEvent sponsorship and fundraising _dLondon ; New York : Kogan Page Limited, 2019 _z9780749480936 _w(DLC) 2018047302
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK