000			03228cam a2200373 i 4500
999			_c11925 _d11925
001			20447228
005			20200216151401.0
008			180412s2018 enka b 001 0 eng
010			_a 2018017446
020			_a9781108454940 (pbk. : alk. paper)
020			_a9781108470506 (hardback : alk. paper)
040			_aDLC _beng _cDLC _erda _dDLC _dEG-NcFUE
042			_apcc
050	0	0	_aHF5548.32 _b.W485 2018
082	0	0	_a658.4 _bW.R.D _223
100	1		_aWhittington, Richard, _d1958- _eauthor.
245	1	0	_aDigital innovation and entrepreneurship / _cDr. Dick Whittington Freng.
250			_aFirst edition
264		1	_aCambridge, United Kingdom ; _aNew York, NY : _bCambridge University Press, _c2018.
300			_axxii, 456 pages ; _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 434-439) and index.
505			_a1. About innovation and entrepreneurship; 2. Framing the business; 3. Promotion and sales; 4. Delivery and operations; 5. Value capture; 6. Growth and scalability; 7. Intellectual property and protection; 8. Leadership and structure; 9. Key themes and summary points; Appendix A. Principal terms of product licensing agreements; Appendix B. Principal terms of customer service agreements; Appendix C. Principal terms of customer delivery contracts; Glossary; Bibliography; Index.
520			_a La 4e de couverture indique : "The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use
650		0	_aElectronic commerce.
650		0	_aEntrepreneurship.
650		0	_aInformation technology _xEconomic aspects.
650		0	_aTechnological innovations _xEconomic aspects.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK