| 000 | 01791nam a22002777i 4500 | ||
|---|---|---|---|
| 999 |
_c11969 _d11969 |
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| 005 | 20200217103836.0 | ||
| 008 | 200217s2020 nyua|||| |||| 00| 0 eng d | ||
| 020 | _a9781292310947 | ||
| 040 |
_aEG-NcFUE _erda |
||
| 082 | 0 | 4 |
_223 _a658 _bB.R.M |
| 100 | 1 |
_aBlair, Roger D., _eauthor. |
|
| 245 | 1 | 4 |
_aThe economics of managerial decisions / _cRoger D. Blair,University of Florida, Mark Rush, University of Florida. |
| 264 | 1 |
_aNew York, NY : _bPearson, _c2020 |
|
| 264 | 4 | _cc2020 | |
| 300 |
_a820 pages : _billustrations, graphs, charts ; _c27 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 490 | _athe Pearson series in economics. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aEconomic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic competition -- Cartels and oligopoly -- Game theory and oligopoly -- A manager's guide to antitrust policy -- Managerial decisions -- Advanced pricing decisions -- Decisions about vertical integration and distribution -- Decisions about production, products, and location -- Marketing decisions : advertising and promotion -- Business decisions under uncertainty -- Managerial decisions about information -- Using present value to make multiperiod managerial decisions -- Answer key to chapters -- Answer key to calculus appendix. | |
| 650 | 0 | _aManagerial economics. | |
| 650 | 0 | _aDecision making | |
| 700 | 1 |
_aRush, Mark, _eauthor. |
|
| 942 |
_2ddc _cBK |
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