| 000 | 01490pam a2200337 i 4500 | ||
|---|---|---|---|
| 999 |
_c12598 _d12598 |
||
| 001 | 4508342 | ||
| 005 | 20210224111358.0 | ||
| 008 | 980811s1999 vtua 001 0 eng | ||
| 010 | _a 98041233 | ||
| 020 | _a0566081121 (hbk.) | ||
| 040 |
_aDLC _cDLC _dDLC _erda |
||
| 050 | 0 | 0 |
_aRA410.56 _b.L53 1999 |
| 082 | 0 | 0 |
_a362.10688 _222 _bL.J.M |
| 100 | 1 |
_aLidstone, John, _d1929-, _eauthor |
|
| 245 | 1 | 0 |
_aMarketing planning for the pharmaceutical industry / _cJohn Lidstone, in association with Janice MacLennan. |
| 250 | _aSecond edition | ||
| 264 | 1 |
_aBrookfield, Vt. : _bGower, _c[1999] |
|
| 264 | 1 | _c©1999 | |
| 300 |
_avii, 146 pages : _billustrations (black and white) ; _c31 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aIntroduction -- The external analysis -- The internal analysis -- The SWOT analysis -- Product strategy -- Sales forecasting and strategy -- Strategy implementation -- Communications and its role in strategy implementation -- Marketing research -- Implementation and control -- Writing the plan -- Glossary of marketing terms -- Index | |
| 650 | 0 |
_aMedical care _xMarketing _xPlanning. |
|
| 700 | 1 | _aMacLennan, Janice. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||