000			02874cam a2200421 i 4500
001			2020042739
003			DLC
005			20250813111830.0
008			200922s2021 enka b 001 0 eng
010			_a 2020042739
020			_a9781789663204
040			_aDLC _beng _erda _cEG-NcFUE _dOCLCO _dOCLCF _dYDX
042			_apcc
043			_ae-uk---
050	0	0	_aHD59 _b.G686 2021
082	0	0	_a659.2 G.A.P _223
100	1		_aGregory, Anne, _d1953- _eauthor.
245	1	0	_aPlanning and managing public relations campaigns : _ba strategic approach / _cAnne Gregory.
250			_aFifth edition.
264		1	_aLondon, United Kingdom ; _aNew York, NY : _bKogan Page, _c2021.
300			_aix, 334 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aPR in practice series
504			_aIncludes bibliographical references and index.
520			_a"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks"-- _cProvided by publisher.
650		0	_aPublic relations.
650		0	_aManagement.
650		0	_aPublic relations _zGreat Britain.
650		7	_aManagement. _2fast _0(OCoLC)fst01007141
650		7	_aPublic relations. _2fast _0(OCoLC)fst01082892
651		7	_aGreat Britain. _2fast _0(OCoLC)fst01204623
776	0	8	_iOnline version: _aGregory, Anne, 1953- _tPlanning and managing public relations campaigns _bFifth edition _dLondon, United Kingdom ; New York, NY : Kogan Page, 2021. _z9781789663211 _w(DLC) 2020042740
830		0	_aPR in practice series.
942			_2ddc _cBK
949			_tNONCIRC _l_ULDEMAND _mI-UNIVLIB _o.PUBLIC. Books on Demand service for IUPUI University Library users only _o.PUBLIC. Click the “Get this for IUPUI” button to submit a request.
999			_c13311 _d13311