| 000 | 01529cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | a29235727 | ||
| 003 | SIRSI | ||
| 005 | 20250813113939.0 | ||
| 008 | 180628s2019 njua b 001 0 eng | ||
| 010 | _a 2018030669 | ||
| 020 | _a9781119497585 | ||
| 035 | _a(OCoLC)1042837855 | ||
| 040 |
_aDLC _beng _erda _cEG-NcFUE _dOCLCO _dOCLCF _dOCLCQ _dYDX _dCOO _dUtOrBLW |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.K8625 2019 |
| 082 | 0 | 0 |
_a658.83 K.V.M _223 |
| 100 | 1 |
_aKumar, V., _d1957- _eauthor. _0http://id.loc.gov/authorities/names/n2007047555 |
|
| 245 | 1 | 0 |
_aMarketing research / _cV. Kumar, Robert P. Leone, David A. Aaker, George S. Day. |
| 250 | _aThirteenth edition. | ||
| 264 | 1 |
_aHoboken, NJ : _bJohn Wiley & Sons, Inc., _c2019. |
|
| 264 | 4 | _c©2019 | |
| 300 |
_axxiii, 731 pages ; _c26 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aRevised edition of Marketing research, [2016]. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _0http://id.loc.gov/authorities/subjects/sh85081350 |
|
| 650 | 7 |
_aMarketing research. _2fast _0(OCoLC)fst01010284 |
|
| 700 | 1 |
_aAaker, David A. _tMarketing research. |
|
| 700 | 1 |
_aAaker, David A., _eauthor. _0http://id.loc.gov/authorities/names/n79089154 |
|
| 700 | 1 |
_aLeone, Robert P., _eauthor. _0http://id.loc.gov/authorities/names/n82001055 |
|
| 700 | 1 |
_aDay, George S., _eauthor. _0http://id.loc.gov/authorities/names/n79089153 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c13314 _d13314 |
||