| 000 | 00753nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | EG-NcFUE | ||
| 005 | 20251125115311.0 | ||
| 008 | 251124b ua|||||| |||| 00| 0 eng d | ||
| 020 | _a9789332518377 | ||
| 040 | _beng | ||
| 043 | _aua | ||
| 082 | 4 |
_223 _a659.1 E.K.A |
|
| 100 | 1 |
_eauthor. _qClow, Kenneth E. |
|
| 245 | 1 |
_aIntegrated Advertising, Promotion, and Marketing Communications/ _cKenneth E. Clow, Donald E. Baack. |
|
| 250 | _a6th edition. | ||
| 264 | 1 |
_aIndia: _bPearson, _c2014. |
|
| 300 |
_a455 pages: _billustrations; _c25 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 650 | 1 | 7 |
_2qarmk. _xAdvertising |
| 700 | 1 |
_ejoint author. _qBaack, Donald E. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c13577 _d13577 |
||