000			01687nam a22002417a 4500
003			EG-NcFUE
005			20251215113616.0
008			251215s2020 ua|ado|| |||| 00| 0 eng d
020			_a9781682859308
040			_beng
043			_aua
082		4	_223 _a659.1 MAA
100	1		_aMoran, Alvin _eauthor. _934148
245	1		_aAdvertising: A Marketing Perspective/ _cAlvin Moran.
264		1	_aChina: _bWillford Press, _c2020.
300			_a227 pages: _bcolor illustrations; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
501			_aThe promotion or sale of a product, service or idea through an openly sponsored and non-personal message is known as advertising. It is usually sponsored by businesses that want to promote their products or services. There are various types of mass media, which are used for the communication of advertisements such as newspapers, magazines, radio, television, email blogs, social media and websites. The advertisements could be either commercial or non-commercial in nature. Commercial ads are aimed at generating increased consumption of the products and services through branding. Non-commercial ads are generally used by political parties, religious organizations and governmental agencies. This textbook is a compilation of chapters that discuss the most vital concepts in the field of advertising. Some of the diverse topics covered herein address the varied branches that fall under this category. Those in search of information to further their knowledge will be greatly assisted by this book.
650	1	4	_aAdvertising. _912423 _vBusiness and Management
942			_2ddc _cBK
999			_c13612 _d13612