000 02555nam a22002897a 4500
003 EG-NcFUE
005 20260211134858.0
008 251216s2023 ua|ado|| |||| 00| 0 eng d
020 _a9781292450360
040 _beng
043 _aua
082 4 _223
_a658.4038
_bLKE
100 1 _aLaudon, Kenneth C.,
_d1944-
_911845
_eauthor.
245 1 _aEssentials of Management Information Systems/
_cKenneth C. Laudon, Jane P. Laudon , Carol Guercio Traver.
250 _a15th edition.
264 1 _a[Harlow]:
_bPearson,
_c©2023.
300 _a535 pages:
_bcolor illustrations;
_c24 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
501 _aAn in-depth look at how businesses today use IT For introductory courses in Information Systems or Management Information Systems. Essentials of MIS provides current, real-world cases that illustrate how companies are identifying and solving key business challenges using IS and technologies. The text's hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry. The 15th Edition features several new cases across the book and integrates new examples of today's companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).
505 _aPART I: INFORMATION SYSTEMS IN THE DIGITAL AGE Business Information Systems in Your Career Global E-business and Collaboration Achieving Competitive Advantage with Information Systems Ethical and Social Issues in Information Systems PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE IT Infrastructure: Hardware and Software Foundations of Business Intelligence: Databases and Information Management Telecommunications, the Internet, and Wireless Technology Securing Information Systems PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE Achieving Operational Excellence and Customer Intimacy: Enterprise Applications E-commerce: Digital Markets, Digital Goods Improving Decision Making and Managing Artificial Intelligence PART VI: BUILDING AND MANAGING SYSTEMS Making the Business Case for Information Systems and Managing Projects Glossary Index
650 1 4 _aManagement information systems.
_910741
700 1 _aLaudon, Jane Price.
_911847
_ejoint author.
700 1 _aTraver, Carol Guercio.
_912412
_ejoint author.
942 _2ddc
_cBK
999 _c13615
_d13615