| 000 | 03004nam a2200373 a 4500 | ||
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| 999 |
_c2545 _d2545 |
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| 001 | 14205624 | ||
| 005 | 20201025150446.0 | ||
| 008 | 051220s2007 maua f b 001 0 eng d | ||
| 010 | _a 2005058070 | ||
| 020 | _a9780072932102 (alk. paper) | ||
| 020 | _a0072932104 (alk. paper) | ||
| 040 |
_aDLC _cDLC _erda |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a651.7 _222 _bL.K.B. |
| 100 | 1 |
_aLocker, Kitty O. _910449 _eauthor |
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| 245 | 1 | 0 |
_aBusiness communication : _bbuilding critical skills / _cKitty O. Locker, Stephen Kyo Kaczmarek. |
| 250 | _aThird edition | ||
| 264 | 1 |
_aBoston, Mass. : _bMcGraw-Hill, _c[2007] |
|
| 264 | 4 | _a©2007 | |
| 300 |
_axxvi, 559 pages : _billustrations ; _c28 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aVarious multi-media instructional resources are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aUnit 1 Building Blocks for Effective Messages Module 1: Business Communication, Management, and Success Module 2: Adapting Your Message to Your Audience Module 3: Communicating Across Cultures Module 4: Planning, Writing, and Revising Module 5: Designing Documents, Slides, and ScreensUnit 2 Creating Goodwill Module 6: You-Attitude Module 7: Positive Emphasis Module 8: Reader BenefitsUnit 3 Letters, Memos, and E-Mail Messages Module 9: Formats for Letters and Memos Module 10: Informative and Positive Messages Module 11: Negative Messages Module 12: Persuasive Messages Module 13: E-mail Messages, Web Writing, and TechnologyUnit 4 Polishing Your Writing Module 14: Editing for Grammar and Punctuation Module 15: Choosing the Right Word Module 16: Revising Sentences and ParagraphsUnit 5 Interpersonal Communication Module 17: Listening Module 18: Working and Writing in Teams Module 19: Planning, Conducting, and Recording Meetings Module 20: Making Oral PresentationsUnit 6 Research, Reports, and Visuals Module 21: Proposals and Progress Reports Module 22: Finding, Analyzing, and Documenting Information Module 23: Short Reports Module 24: Long Reports Module 25: Using VisualsUnit 7 Job Hunting Module 26: Researching Jobs Module 27: REsumEs Module 28: Job Application Letters Module 29: Job Interviews Module 30: Follow-Up Letters and Calls and Job Offers | |
| 520 | _aBroken into 30 modular chapters, this text provides topic-focused modules, allowing instructors to customize their resources piece-by-piece to best suite their course and teaching style. Each module has a strong workplace activity orientation, supporting students to build critical skills in writing, speaking, and listening. | ||
| 650 | 0 |
_aBusiness communication. _910450 |
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| 700 | 1 |
_aKaczmarek, Stephen Kyo. _910451 _ejoint author |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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