000			02311pam a2200349 a 4500
999			_c2706 _d2706
001			4490229
005			20201108120655.0
008			970723s1998 maua b 001 0 eng d
020			_a0256239525
040			_aDLC _cDLC _dDLC _erda
082	0	0	_a658.0072 _221 _bC.D.B
100	1		_aCooper, Donald R. _911002 _eauthor
245	1	0	_aBusiness research methods / _cDonald R. Cooper, Pamela S. Schindler.
250			_aSix edition
264		1	_aBoston : _bIrwin/McGraw-Hill, _c[1998]
264		4	_a©1998.
300			_axvi, 703 pages : _billustrations ; _c24 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
490	1		_aThe Irwin/McGraw-Hill series, operations and decision sciences
504			_aIncludes bibliographical references and index.
505	0		_aPart I. Introduction to business research -- 1. Research in business -- 2. Scientific thinking -- 3. The Research process -- 4. The Research proposal -- 5. Ethics in business research. -- Part II. The design of research -- 6. Design strategies -- 7. Measurement -- 8. Scaling design -- 9. Sampling design. -- Part III. The sources and collection of data -- 10. Secondary data sources -- 11. Survey methods: communicating with respondents -- 12. Instruments for respondent communication -- 13. Observational studies -- 14. Experimentation. -- Part IV. Analysis and presentation of data -- 15. Data preparation and preliminary analysis -- 16. Hypothesis testing -- 17. Measures of association -- 18. Multivariate analysis: an overview -- 19. Presenting results: written and oral reports. -- Appendices.
520			_aFocusing on business research concepts and practical applications, this text is designed to follow the progression of research. It discusses managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.
650		0	_aIndustrial management _xResearch. _911003
700	1		_aSchindler, Pamela S. _911004 _eco-author
830		0	_aIrwin/McGraw-Hill series in operations and decision sciences. _911005
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK