000			02347cam a22003254a 4500
999			_c2709 _d2709
001			13711246
005			20201202113238.0
008			040907s2006 njua b 001 0 eng d
020			_a0130618551
040			_aDLC _cDLC _dDLC _erda
082	0	0	_a658.11 _222 _bB.B.E
100	1		_aBarringer, Bruce R. _911013 _eauthor
245	1	0	_aEntrepreneurship : _bsuccessfully launching new ventures / _cBruce R. Barringer, R. Duane Ireland.
264		1	_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c[2006]
264		4	_a©2006.
300			_axxii, 482 pages : _billustrations (chiefly color) ; _c29 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references (p. 441-458) and indexes.
505	0		_aI . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing a New Venture's Financial Strength and Viability 8. Preparing the Proper Ethical and Legal Foundation 9. Writing a Business Plan 10. Getting Financing or Funding IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising Glossary Name IndexSubject Index Company Index Photo Credits
520			_aProvides information to students on becoming entrepreneurs - from the decision to become an entrepreneur through franchising. This text places an emphasis on developing a successful business idea early in the process. It is useful for an undergraduate course in Entrepreneurship and New Venture creation.
650		0	_aEntrepreneurship. _911014
650		0	_aNew business enterprises. _911015
700	1		_aIreland, R. Duane. _911016 _eco-author
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK