000			03706nam a2200349 a 4500
999			_c2717 _d2717
001			741831
005			20201115113649.0
008			990428s2000 maua f b 001 0 eng d
010			_a 99031818
020			_a0072290722
040			_aDLC _cDLC _erda
042			_apcc
082	0	0	_a658.049 _221 _bI.
245	0	0	_aInternational management : _btext and cases / _cPaul Beamish ... [et al.].
250			_aFourth edition
264		1	_aBoston : _bIrwin McGraw-Hill, _c2000.
300			_axiv, 626 pages : _billustrations ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
490	1		_aMcGraw-Hill advanced topics in global management
504			_aIncludes bibliographical references and index.
505	0		_aMachine derived contents note: Part I: TEXT -- 1. The Internationalization Process -- 2. The Global Business Environment -- 3. The World of International Trade -- 4. Managing Export Operations -- 5. Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces -- 6. Licensing -- 7. The Design and Management of International Joint Ventures -- 8. International Strategy Formulation -- 9. The Impact of Globalization on the Organization of Activities -- 10.The Evolving Multinational -- 11.The Global Manager -- 12.Managing International Government Relations -- 13.Global Leadership -- 14. Ethics -- 15. Managing the Global Workforce -- Part II: CASES ON INTERNATIONALIZATION -- 16. The Global Branding of Stella Artois -- 17. Sesame Workshop and International Growth -- 18. Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World?s Peoples -- 19. MTN: Inventing in Africa -- 20. The Chinese Fireworks Industry -- 21. Swatch and the Global Watch Industry -- 22. Selkirk Group in Asia -- 23. Looks.com (A) ? A Grey Issue -- 24. Intel?s Site Selection Decision in Latin America -- 25. Cameron Auto Parts (A) ? Revised -- 26. Time Warner Inc. and the ORC Patents -- 27. GM and AvtoVAZ of Russia -- 28. Nora-Sakari: A Proposed Joint Venture in Malaysia -- 29. Euro-Air(A) -- Part III: Multinational Management -- 30. Samsung China: The Introduction of Color TV -- 31. Dubai Aluminum (A) -- 32. Quest Foods Asia Pacific and the CRM Initiative -- 33. Blue Ridge Spain -- 34. Meridian Magnesium: International Technology Transfer -- 35. Honeywell Inc. and Global Research and Development -- 36. Whirlpool Corporation?s Global Strategy -- 37. Bristol Compressors, Asia-Pacific -- 38. Larson in Nigeria -- 39. HCM Beverage Company -- 40. Enron and the Dabhol Power Company -new -- 41. Crisis at Renault: The Vilvoorde Plant closing (A) -- 42. Global Enterprises, Inc. -- 43. Steve Parker and the SA-Tech Venture (A) -- 44. Sicom GmbH and CD Piracy -- 45. DSL de Mexico S.A. de C.V. (A) -- 46. Staffing Foreign Expansion: Rentsch Enters Poland -- 47. Mabuchi Motor Co., Ltd.
520			_aAn exploration of the experiences of firms of all sizes, from many countries and regions, as they come to grips with an increasingly competitive global environment. It seeks to focus on issues of international management common and important to business people everywhere.
650		0	_aInternational business enterprises _xManagement. _911046
650		0	_aInternational business enterprises _xManagement _vCase studies. _911047
700	1		_aBeamish, Paul W., _d1953- _911048 _eauthor
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK