000 02615nam a22003614a 4500
999 _c2724
_d2724
001 13735030
005 20210125145655.0
008 040929s2006 maua f b 001 0 eng d
010 _a 2004042321
020 _a0072973587 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dDLC
_erda
043 _an-us---
082 0 0 _a650
_222
_bF.O.B.
100 1 _aFerrell, O. C.
_918828
_eauthor
245 1 0 _aBusiness :
_ba changing world /
_cO.C. Ferrell , Geoffrey Hirt , Linda Ferrell.
250 _aFifth edition
264 1 _aBoston :
_bMcGraw-Hill/Irwin,
_c[2006]
264 4 _a©2006
300 _axxxiv, 506, G-13, N-16, I-12 pages :
_bcolor illustrations ;
_c26 cm. +
_e1 computer disk (4 3/4 inch)
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and indexes.
505 0 _aBusiness in a changing world -- The dymanics of business and economics -- Business ethics and social responsibility -- The legal and regulatory environment -- business in a borderless world -- Managing information technology and e-business -- Starting and growing a business -- Options for organizing business -- Smalll business, entrepreneurship, and frachising -- The business plan -- Managing for quality and competitiveness -- The nature of management -- organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Personal career plan -- Marketing: developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Financing the enerprise -- Money and the financial system -- Accounting and financial statements -- Financial management and securities markets -- Personal financial planning.
520 _aEnables you to cover the topics at the level of depth you want. With market-leading teaching support and the content available, this is an introductory business textbook on the market.
538 _aSystem requirements for accompanying CD-ROM: PC: Pentium based processor, Microsoft Windows 98/2000/XP, Microsoft Internet Explorer 5.5 as default browser, Microsoft Office or equivalent; MAC: PowerPC processor, Mac OS 9, Microsoft Internet Explorer 5.1 as default browser, Microsoft Office or equivalent.
650 0 _aBusiness.
_918829
650 0 _aManagement
_zUnited States.
_918830
700 1 _aHirt, Geoffrey A.
_918831
_ejoint author
700 1 _aFerrell, Linda.
_918832
_ejoint author
942 _cBK
_2ddc