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| 005 | 20201123113937.0 | ||
| 008 | 101004s1999 enk||||| |||| 00| 0 eng d | ||
| 020 | _a1861520158 | ||
| 040 |
_aEG-NcFUE _erda |
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| 082 | 0 | 4 |
_221 _a658.049 _bS.S.D |
| 100 | 1 |
_aSegal-Horn, Susan. _911255 _eauthor |
|
| 245 | 1 | 4 |
_aThe dynamics of international strategy / _cSusan Segal-Horn and David Faulkner. |
| 250 | _aFirst edition | ||
| 264 | 1 |
_aLondon ; |a New York : _bInternational Thomson Business, _c1999. |
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| 300 |
_ax, 286 pages : _billustrations ; _c24 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references (p. [269]-278) and index. | ||
| 505 | 0 | _a1. Introduction.PART 1: THE NATURE OF INTERNATIONAL STRATEGY.2. The Context and Economics of International Strategy.3. Regional Strategy.4. The Dynamics of International Competition.5. The Role of Culture in International Strategy.PART 2: ISSUES OF CO-ORDINATION.6. The International Corporate Structure Model.7. The Multidomestic Form.8. The Global and International Exporter Forms.9. The Transnational Form.PART 3: NEW PATHWAYS.10. International Strategy in Services.11. Co-operation in International Strategy.12. The Management of International Strategic Alliances.13. International Strategy and Learning.14. Conclusion: Looking Forward.References.Index. | |
| 520 | _aInternational strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms. This text provides an introduction to the key issues in strategic management within an international context. | ||
| 650 | 0 |
_aStrategic planning. _911256 |
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| 650 | 0 |
_aInternational business enterprises _xManagement. _911257 |
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| 700 | 1 |
_aFaulkner, David, _d1938- _911258 _eauthor |
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| 942 |
_2ddc _cBK |
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